View this post on Instagram Here’s a marketing lesson: For my casino business I used to shoot commercials in Hollywood and hired celebs to appear in them. I worked with Dan Bilzerian, Paris Hilton and Verne Troyer. In the final commercial we made, we spent $1m on production. We rented this huge estate in Pasadena, bought this small boat for Verne, rented Lamborghini’s, Rolls’, we had real live tigers, dancers, half a private jet interior brought to the set on a truck, used @unistudios back lot for the stage element and licensed MC Hammer’s “You can’t touch this” as the sound track. The commercial was amazing, probably the best to appear on UK TV, certainly in the gaming space. BUT - it failed. In all the time we had been doing commercials we always had our offer major in it or made it very product focused. We became complacent feeling our fame would carry us through and we’d sign thousands of new customers - we didn’t. We had to chop the commercial up into 10 second spots and deliver it with an offer message but it didn’t really work so we reverted to our old creative. Lesson learned : stay on point with your marketing message. Make the product, offer and differentiation clear and centre. Leave the big brandy stuff to Nike ! Oh and try not to let your ego write the cheques 😂 #businesslessons A post shared by Richard S. 🇬🇧🇺🇸 (@rich.skel) on Jan 12, 2020 at 8:43am PST
Here’s a marketing lesson: For my casino business I used to shoot commercials in Hollywood and hired celebs to appear in them. I worked with Dan Bilzerian, Paris Hilton and Verne Troyer. In the final commercial we made, we spent $1m on production. We rented this huge estate in Pasadena, bought this small boat for Verne, rented Lamborghini’s, Rolls’, we had real live tigers, dancers, half a private jet interior brought to the set on a truck, used @unistudios back lot for the stage element and licensed MC Hammer’s “You can’t touch this” as the sound track. The commercial was amazing, probably the best to appear on UK TV, certainly in the gaming space. BUT - it failed. In all the time we had been doing commercials we always had our offer major in it or made it very product focused. We became complacent feeling our fame would carry us through and we’d sign thousands of new customers - we didn’t. We had to chop the commercial up into 10 second spots and deliver it with an offer message but it didn’t really work so we reverted to our old creative. Lesson learned : stay on point with your marketing message. Make the product, offer and differentiation clear and centre. Leave the big brandy stuff to Nike ! Oh and try not to let your ego write the cheques 😂 #businesslessons
A post shared by Richard S. 🇬🇧🇺🇸 (@rich.skel) on Jan 12, 2020 at 8:43am PST