Here’s a marketing lesson: shareworthy Instagram post

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Here’s a marketing lesson: For my casino business I used to shoot commercials in Hollywood and hired celebs to appear in them. I worked with Dan Bilzerian, Paris Hilton and Verne Troyer. In the final commercial we made, we spent $1m on production. We rented this huge estate in Pasadena, bought this small boat for Verne, rented Lamborghini’s, Rolls’, we had real live tigers, dancers, half a private jet interior brought to the set on a truck, used @unistudios back lot for the stage element and licensed MC Hammer’s “You can’t touch this” as the sound track. The commercial was amazing, probably the best to appear on UK TV, certainly in the gaming space. BUT - it failed. In all the time we had been doing commercials we always had our offer major in it or made it very product focused. We became complacent feeling our fame would carry us through and we’d sign thousands of new customers - we didn’t. We had to chop the commercial up into 10 second spots and deliver it with an offer message but it didn’t really work so we reverted to our old creative. Lesson learned : stay on point with your marketing message. Make the product, offer and differentiation clear and centre. Leave the big brandy stuff to Nike ! Oh and try not to let your ego write the cheques 😂 #businesslessons

A post shared by Richard S. 🇬🇧🇺🇸 (@rich.skel) on Jan 12, 2020 at 8:43am PST

Learn Capitals of the States from a 3 years old girl

She is ought to be bright star in coming years. God bless her!

Doctor's POWERFUL HEARTFELT Testimony To USDA Dietary Guidelines 2020

 Many thanks to Dr Brooke Goldner, M.D. for this powerful testimony.

As per her research and experience, it's very important for us to exclude animal products from our routine diet.

Germany reports new infections accelerating exponentially after early steps to ease its lockdown

Germany reported on Monday, May 11, 2020 that new coronavirus infections were accelerating exponentially after early steps to ease its lockdown, news that sounded a global alarm even as businesses opened from Paris hair salons to Shanghai Disneyland.

Reuters has confirmed that Germany sees surge of COVID-19 infections as restrictions ease.

Seeing these for the first time

In our present world, for the first time in our lives, we have seen the following:

a) A complete lockdown of countries globally 

b) Zero Economic Activity in many sectors 

c) Oil Prices going below zero 

d) 30 million Americans have filed for unemployment which is approximately 20% of their workforce. Similar credible data is not available for India, but we can see similar or worse trends here. 

e) We are seeing the biggest central bank and government fiscal interventions worldwide. In the US, the first set of monetary and fiscal stimulus was around $4.3 Trillion which is around 124% of their government revenue in 2019 (and more is coming). We have seen negligible fiscal stimulus in India so far and everyone has been waiting for announcements for the last several weeks. 

f) Escalation of geo-political tensions (US and China) or Oil Wars (Saudi Arabia and Russia). US and other countries are going after China as the cause of Coronavirus (generated in their Wuhan Lab). 

g) Disruption in supply chains leading to shortages of supply for products everywhere and now demand side crisis because of the economic impact. 

This means we have a pandemic, an equity market crisis, oil market crisis, bond market crisis, a currency crisis in the making, a supply and demand side crisis all at the same time. 

In short, the world is changing at a faster pace than ever before. A few months back words such as contact tracing, social distancing and flattening the curve were not even a part of our vocabulary.

Yes Bank depositors cannot withdraw more than Rs 50,000; RBI imposes moratorium

The Reserve Bank of India has imposed a moratorium on Yes Bank on Thursday. Yes Bank cannot pay depositors more the Rs 50,000 during the moratorium period. Also, the depositors won't be able to withdraw more than Rs 50,000 irrespective of the number of accounts held with the bank.

Citing a steady decline in Yes Bank's financial health and its inability to raise capital despite its multiple efforts, the RBI has taken the following measure.

Citing a steady decline in Yes Bank's financial health when the bank started facing regular outflow of liquidity, and its inability to raise capital despite making many efforts, the RBI took this decision.

Meanwhile, the central bank in consultation with Central Government has superseded the Board of Directors of Yes Bank for a period of 30 days owing to serious deterioration in the financial position of the Bank.

Yes बैंक जमाकर्ता 50,000 रुपये से अधिक नहीं निकाल सकते हैं; आरबीआई स्थगन लागू करता है

भारतीय रिजर्व बैंक ने गुरुवार को यस बैंक को मोहलत दी है। यस बैंक जमाकर्ताओं को अधिस्थगन अवधि के दौरान 50,000 रुपये से अधिक का भुगतान नहीं कर सकता है। साथ ही, जमाकर्ता बैंक के साथ रखे गए खातों की संख्या के बावजूद 50,000 रुपये से अधिक नहीं निकाल पाएंगे।

Yes बैंक के वित्तीय स्वास्थ्य में लगातार गिरावट और इसके कई प्रयासों के बावजूद पूंजी जुटाने में असमर्थता का हवाला देते हुए, आरबीआई ने निम्नलिखित उपाय किया है।

Yes बैंक की वित्तीय सेहत में लगातार गिरावट का हवाला देते हुए जब बैंक ने तरलता के नियमित बहिर्वाह का सामना करना शुरू किया, और कई प्रयासों के बावजूद पूंजी जुटाने में असमर्थता, आरबीआई ने यह निर्णय लिया।

इस बीच, केंद्रीय सरकार के परामर्श से केंद्रीय बैंक ने बैंक की वित्तीय स्थिति में गंभीर गिरावट के कारण 30 दिनों की अवधि के लिए येस बैंक के निदेशक मंडल को अलग कर दिया है।